Growth product manager Bengaluru, India
I'm a growth PM with marketing roots. I ran my own ecommerce stores, learned SEO and performance marketing to keep them alive, went deep on organic growth, and then moved into fintech. These days I build products for people and their money.
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01 to 04 Recent work
Shipped products
Side builds
Case studies
Where they01 / Embedded distribution
Nobody wakes up wanting another wealth app, so we put a portfolio tracker inside Moneycontrol, Livemint and Inshorts.
17,000+ users. 700 qualified leads a month. 75% lower CAC than paid.
The choiceVersion one only tracked portfolios: smaller compliance surface, faster partner sign-off, a reason to come back tomorrow.
The numbersSole PM across three partner engineering teams. Repeat engagement up 38%, lead-to-call up 21%. ₹7,000 Cr tracked, not managed.
02 / Organic growth
I owned the investor tools: Bonds Directory, FD calculators, gold and silver rates.
7K to 153.4K monthly organic sessions in a year.
The choiceBonds Directory first, because it connected what people searched for with what Wint sold.
The machineFive editors, seven experts, 500+ reviewed articles a month. Tools and content together, so the chart shows two measured points, no invented trend line.
Where did03 / Side build
Replaced my father's factory workbook with a phone-first ledger that answers one question: where did that quantity go?
Stock is never edited, only moved, so the books cannot fail to balance.
Where do04 / Open build, v0
Maps where a product's users already spend time and turns it into a partner shortlist.
v0: dataset and scoring shipped, playbook export next.
Player profile
Priyansh Mathur
Growth product manager, Bengaluru
02 Player profile
At BIT Mesra I was good at a video game and curious about how people made money online. That became seven online stores, an SEO job in Australia I cold-messaged my way into, then Wint Wealth and Dezerv. Curious by default. The route was messy; messy routes make better stories.
03 Off the clock
My Instagram bio has said “En route to vacation” for a while. Think of it as a goal.
